A sensual identity for bespoke bridal design

Sarah Varca Bridal is a bridal design studio founded in 2017. Their distinctive style expresses confidence and sensuality, touched by Gothic Victorian, 1960s, and 1970s fashion.

The studio asked for an identity to capture its bold sensibility, balance of elegance and flair, finesse, and ambition.

The wordmark is crafted from Lust, Neil Summerour’s voluptuous Herb Lubalin-inspired typeface. Dropping the thin strokes introduced an ethereal quality to the substantial letterforms and sets it apart from the didones that saturate high fashion branding.

The result is an incisive and evocative mark that speaks to the quality and professionalism of the studio.