Fundamental visual identities for creative practices

Logo design
Website design


A brand identity can have an impact at any scale. For artists and creatives, branding as fundamental as a logo is a way to express their point of view, their connection to their audience, and their dedication to their craft.

This represents a selection of logo work. Working closely with clients, 

Small Magic Ceramics by Zipporah Camille Thompson

A facet of artist Zipporah Camille Thompson’s practice, Small Magic is handmade ceramics that revolve around themes of the wild, cosmos, and ritual.

The wordmark is unique, custom lettering. From the start, Zipporah was interested in letterforms made from graphically varied, simple shapes. The intent was to play off of the organic qualities of her work. The final lettering balances elementary forms, interconnection, and refinement.

For the symbol, I put together a broad study of the celestial, the earthly, and their overlap for Zipporah to review. Zipporah responded most keenly to luna moths, stars, and vessels. I composed these elements into a symbol that feels animate and cosmic. The colorway consists of a selection of Zipporah’s most frequently used colors.

A supporting visual element, the moth, is a versatile graphic that references the logo’s style and Zipporah’s influences. She can adapt it for any use.

Ariana Anderson, expert stylist

Ariana Anderson is a style advisor, wedding stylist, and menswear consultant. She brings experience and care to the details of every garment and event.

Ariana sought a flexible identity that could grow with her. Her reassuring charm, deft touch, and blend of classic and chic romanticism inspired a sophisticated, personable logo and color scheme.

The logo and headlines are set in Hypatia Sans Pro, a typeface that is simultaneously contemporary, inspired by 1920s type, and inscriptional. It has a stately yet humanist look—well-suited to Ariana’s aesthetic leanings and personality.

Ariana’s primary color is a rich, warm terracotta, a distinctive and modern tone that speaks to confidence. The muted purple and pale pinks are a softer take on the perennial black and white scheme.

I applied the branding to business cards and postcards, social media cards, and a Squarespace website that Ariana had built herself.

Kristin Rocha, hair stylist

Kristin Rocha is an freelance stylist in Chicago. She had been building her brand and was in need of a logo. In our conversations, Kristin playfully compared her work to a mix of midcentury modern and boho chic design. She pursues precision and clean lines, as well as texture and a human touch. Most of all, Kristin wanted to convey trust and consistency—not just in the quality of her craft, but in her relationships with her clients.When exploring typography, I focused mostly on modern typefaces, with varying boldness and fluidity. 

The final mark is set in the font Kiona. Its geometry and even lines make it friendly and “midcentury,” while its emphasis on dramatic angles gives it a distinctive edge.

For the symbol, I exaggerated Kiona’s incisive details, layered the letters, and extended their strokes to evoke fine, decisive movement—all qualities that Kristin brings to her styling.

Photos of hair styling by Kristin Rocha. Photos of Kristin Rocha by Danielle Simone.